A national award for in house marketing gurus, prized PE academic a new Fellow, sleep Director heads to US to collect prestigious award and new Prideaux recruit published paper in the US.
Win for Flinders’ animal magnetism
Led by Flinders’ Esther Sterk and Nat Lucas, the University’s marketing team has won the Best Creative Execution Category in the 2019 Creative Collection competition, a national marketing award that celebrates Australia’s best outdoors campaigns.
Flinders was the only South Australian organisation to win (up against companies with millions of dollars in advertising budget), managing the strategy, planning, creative development and execution in-house.
Esther Sterk, Marketing and Communications Partner for the College of Science and Engineering says: “As long as you have a good idea it shouldn’t matter about the budget. As a marketer, you need to be seen to be doing different things to gain people’s attention and trust.”
“The College of Science and Engineering does lend itself to have a bit of fun with innovation and forward thinking because of our subjects and what we have to offer.”
The campaign was designed to drive awareness of the University’s Bachelor of Science in Animal Behaviour degree. Its use of animals out of their usual context, placed in an urban setting, was effective in gaining the attention of pedestrians and commuters.
Photos were taken of the inside of the advertisement location and altered to give the effect of wild animals in front of viewers, being observed within a city environment.
Prized PE academic a new Fellow
Craig Johncock of Flinders’ physical education teaching team was recently awarded the prestigious Australian Council for Health, Physical Education and Recreation (ACHPER) national honour of Fellow.
Current Co-President of ACHPER SA (and a member of the board since 2012), Mr Johncock has been instrumental in helping to build the council’s capacity to support its members and provide valuable services to teachers, school leadership teams, staff and the SA Department for Education.
At the presentation, he was lauded for his commitment to building excellence in health and physical education through quality teaching, teacher education, placement supervision, campaigning for high standards of professional preparation and teaching, and contributions that have helped to improve health and physical education across the nation.
Mr Johncock joins Toby Priest as the University’s second physical education studies teaching team ACHPER Fellow.
Off to the US for talks and award
Professor Danny Eckert, who came to Flinders early this year as a Matthew Flinders Fellow and as director of the Adelaide Institute of Sleep Health, heads to the US this week for the American Academy of Dental Sleep Medicine Annual Meeting – at which he will be awarded the academy’s most prestigious award, The Pierre Robin Award, for his outstanding original contributions to dental sleep medicine.
Professor Eckert will also deliver three talks on sleep apnoea phenotyping at the AGM, and provide further talks at the main US sleep meeting. One of these presentations is on his recent findings from a CRC-P grant which Flinders is about to join as a participant: “A Model to Evaluate the Contribution of Pathophysiological Phenotypes to OSA Severity and Develop Simplified Approaches to Estimate the Key Phenotypic Traits that Contribute to OSA”. His other invited talk – “Effects of Hypnotics on Upper Airway Physiology and OSA Severity” – details new drug therapies for sleep apnoea.
Prideaux academic publishes US report
Dr Leila Morsy – who came to Flinders early this year with her husband, Professor Danny Eckert – is examining difficult questions about social divides affecting children’s health and learning abilities.
Also a Research Associate with the Economic Policy Institute in Washington D.C, she had a recent report – Toxic stress and children’s outcomes – picked up by US media for highlighting that African American children growing up poor are at greater risk of disrupted physiological functioning and depressed academic achievement. Among high-profile coverage was a feature article published in The Washington Post.
This report and others done with the Economic Policy Institute reflects Dr Morsy’s interest in translating her research into policy changes. “I’m concerned with social predictors of outcomes, such as health, cognitive, and behavioural change, and with contributing to policy changes.”
Dr Morsy is a Senior Lecturer and Academic Lead Learning and Teaching at Flinders University’s Prideaux Centre for Research in Health Professions Education in the College of Medicine and Public Health.
Her research focus is on health factors contributing to learning differences between advantaged and disadvantaged students.