Creating a conservation culture

A new collectable card game created in Adelaide asks participants to do a simple task – fall in love with Australia’s native species.

Partnering with Aussie Ark – a charity led by wildlife expert Tim Faulkner – AniMoz is a child and adult friendly game where everyone can learn about Australia’s threatened species to improve the nation’s poor conservation record.

“Australian animals are some of the most unique and amazing species in the world. But they’re going extinct at a faster rate than animals anywhere else in the world,” says creator, Flinders University student Joel Howland.

Mr Howland is studying a Bachelor of Science in Animal Behaviour.

“The more I’ve researched species for the ANiMOZ Starter Pack, the more amazed I’ve become. These animals have superpowers – there’s a lizard that pulls water up its body against gravity, wedge-tailed eagles have electromagnetic vision.

“If our kids can engage in that, they’ll grow up caring a lot more,” he says.

Mr Howland says he wanted to find a way to connect the next generation of leaders with the plight of Australia’s wildlife.

Tim Faulkner, Director of Australian Reptile Park and former Australian Geographic conservationist of the year, says ANiMOZ is a game changer in the fight for conservation in Australia.

“Our kids need to learn what we’re doing to the planet, and how urgently we need to clean up our act.

“ANiMOZ will help deliver that message, and Aussie Ark is proud to be the official partner.”

ANiMOZ is using a pre-sales campaign instead of traditional crowdfunding platforms such as Kickstarter, which enables a donation of 5% of pre-sale earnings to Aussie Ark, in place of the fees taken by other fundraising platforms.

The game is available now.

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