On Friday, Flinders University launched a refreshed brand and campaign replacing our long-held motto ‘Inspiring achievement’ with a bold new direction ‘Fearless’.

Executive Director, Communication, Marketing and Engagement Callista Thillou says “that the new Fearless brand is a result of 12 months market research and consultation with our community. Fearless reflects our history and our future ambition as outlined in The 2025 Agenda“.

“Organisational brands that resonate with the community are based on long held values and reflect the institutions’ authenticity.

“We turned to our own community to get a sense of what makes us Flinders. The extensive market research revealed that our community saw Flinders as bold, innovative and progressive.

“Fearless authentically represents our brave research, our committed people and our student-centred approach.”

Our new brand guidelines can be found here and Fearless email signatures are available here. Explore our fearless journey further by visiting our Fearless homepage.

You can be part of the conversation using the hashtag #FlindersFearless across social media platforms and the OCME will provide support with the transition so please reach out to your marketing partners for further guidance.

OCME will be hosting a series of brand sessions with Colleges and Portfolios over the coming weeks so keep your eyes open for more information.