{"id":24808,"date":"2025-08-19T10:34:43","date_gmt":"2025-08-19T01:04:43","guid":{"rendered":"https:\/\/blogs.flinders.edu.au\/fit\/?p=24808"},"modified":"2025-08-19T13:36:47","modified_gmt":"2025-08-19T04:06:47","slug":"in-touch-with-bev-bury","status":"publish","type":"post","link":"https:\/\/blogs.flinders.edu.au\/fit\/2025\/08\/19\/in-touch-with-bev-bury\/","title":{"rendered":"In touch with… Bev Bury"},"content":{"rendered":"

With a new brand campaign in full swing, Chief Marketing Officer Bev Bury gives us the inside scoop on how her team is championing the Flinders brand now and into the future. Plus, where we’ll find her grabbing a coffee on campus and where we’ll (likely not) find her escaping the rat race on a family camping trip.<\/strong><\/em><\/p>\n

What is your role here at Flinders?<\/strong>
\nI\u2019m the Chief Marketing Officer, which means I get to champion our incredible brand in a whole myriad of ways. Our goal is to always have a strong presence in market with the objective of increasing applications and, ultimately, enrolments!<\/p>\n

How did you get into this work?<\/strong>
\nI\u2019ve always been drawn to the power of ideas and storytelling. Marketing is the perfect playground for both. I started out in agency world in London, and over time (and a small move from London to Darwin!) found myself leading teams that build not just campaigns but have a positive impact on communities. Flinders was a natural fit.<\/p>\n

As a marketer, what do you think is Flinders\u2019 point of difference?<\/strong>
\nWe\u2019re not afraid to challenge the status quo and we\u2019re a bit rebellious. We\u2019re also deeply connected to our industry and broader community and we\u2019re always asking \u201cwhat\u2019s next?\u201d. I think that restless energy and momentum is our edge. Oh, and we have the BEST marketing and student recruitment team that always go above and beyond.<\/p>\n

What is your team working on currently? Any new, exciting campaigns in the pipeline?<\/strong>
\nAbsolutely! \u00a0We\u2019re in full swing on a new brand campaign that\u2019s all about amplifying what makes Flinders extraordinary. We\u2019re also improving the website, building momentum with \u00a0Flinders Online, and fine-tuning what we call our \u201calways-on excellence\u201d – the behind-the-scenes magic that keeps applications and conversions humming. If it\u2019s delivering growth, we\u2019re into it!<\/p>\n

Where would we find you grabbing a coffee or lunch on campus?<\/strong>
\nIf I\u2019m not in a meeting, you\u2019ll probably find me at Local Brew grabbing a coffee or a salmon bagel (yum!). And if it\u2019s lunch with the team, we love a good wander down to the Tav on a Friday. The walk back up the hill (we are based in the Sir Eric Neale building) helps us walk off those burgers!<\/p>\n

Tell us about your ideal weekend<\/strong>
\nOut in the middle of nowhere, camping with my family. No reception, no rush, just fresh air and adventure. I love going full speed during the week and fully switching off in nature on the weekend. Throw in a good book and a glass of red, and life is good!<\/p>\n","protected":false},"excerpt":{"rendered":"

With a new brand campaign in full swing, Chief Marketing Officer Bev Bury gives us the inside scoop on how her team is championing the Flinders […]<\/p>\n","protected":false},"author":4958,"featured_media":24809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57368,50365],"tags":[],"class_list":["post-24808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-touch-with","category-marketing"],"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blogs.flinders.edu.au\/fit\/wp-json\/wp\/v2\/posts\/24808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.flinders.edu.au\/fit\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.flinders.edu.au\/fit\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.flinders.edu.au\/fit\/wp-json\/wp\/v2\/users\/4958"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.flinders.edu.au\/fit\/wp-json\/wp\/v2\/comments?post=24808"}],"version-history":[{"count":0,"href":"https:\/\/blogs.flinders.edu.au\/fit\/wp-json\/wp\/v2\/posts\/24808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.flinders.edu.au\/fit\/wp-json\/wp\/v2\/media\/24809"}],"wp:attachment":[{"href":"https:\/\/blogs.flinders.edu.au\/fit\/wp-json\/wp\/v2\/media?parent=24808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.flinders.edu.au\/fit\/wp-json\/wp\/v2\/categories?post=24808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.flinders.edu.au\/fit\/wp-json\/wp\/v2\/tags?post=24808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}