{"id":343,"date":"2021-11-05T15:13:13","date_gmt":"2021-11-05T04:43:13","guid":{"rendered":"http:\/\/blogs.flinders.edu.au\/get-inspired\/?p=343"},"modified":"2021-11-15T08:48:03","modified_gmt":"2021-11-14T22:18:03","slug":"sunshine-sweden-and-sustainability-flinders-business-students-work-with-gemtree-wines-on-a-future-focused-industry-project","status":"publish","type":"post","link":"https:\/\/blogs.flinders.edu.au\/get-inspired\/2021\/11\/05\/sunshine-sweden-and-sustainability-flinders-business-students-work-with-gemtree-wines-on-a-future-focused-industry-project\/","title":{"rendered":"Sunshine, Sweden and sustainability: Flinders Business students work with Gemtree Wines on a future-focused industry project"},"content":{"rendered":"

When Flinders Business student Penelope Bryant signed up to complete an industry project, she was thrilled to discover she\u2019d be exploring the future of wine packaging.<\/em><\/strong><\/p>\n

In Sweden, Systembolaget<\/a> \u2013 a chain of liquor stores owned by the government \u2013 is the monopoly purchaser of alcohol for the country. And right now, no organic sustainably-packaged Australian wines are being sold in it.<\/p>\n

Though a small market, the sustainably-minded country presents major opportunities for a producer like South Australia\u2019s Gemtree Wines<\/a>. Based in McLaren Flat, the viticulture, wine and tourism business is proud of its biodynamic and organic farming practices. In fact, Gemtree Wines\u2019 sustainability philosophies are already being celebrated by the Systembolaget, who have requested that the business explore alternative packaging options in line with Sweden\u2019s consumer preferences, and to minimise environmental impacts.<\/p>\n

As part of Flinders University\u2019s Industry Project program, which pairs a team of Flinders University students with a real company, students researched whether this opportunity was worth pursuing \u2013 and, if so, what the products would be, and how they would be packaged. The findings are intended to inform a potential, formal proposal that Gemtree Wines could put forward to the Systembolaget.<\/p>\n

 <\/p>\n

\n

\u201cI feel like I\u2019m being a bit fearless right now\u2026 this project pushes you out of your comfort zone so much, and it\u2019s great.\u201d<\/em><\/strong><\/h3>\n<\/blockquote>\n

 <\/p>\n

It\u2019s an in-depth project, and an incredible opportunity to have real impact on the workings of a real business. One of the students assigned to the project was Penelope Bryant, a Business student who recently returned to studies after deciding she needed a change of direction. \u201cI studied at Flinders because I wasn\u2019t happy working in the job I was in, and I really wanted to change up my life a bit,\u201d she says. \u201cHaving young kids, I wanted to show them that you can do anything.\u201d<\/p>\n

\"Flinders
L-R: Matt Allchurch (Gemtree Wines), Penelope Bryant (Flinders student), Megan Whitley (Flinders student), Gemma Woods (Flinders student), Yuekun Hao (Flinders student), Peng Cheng (Flinders student), Dr. Naser Pourazad (Industry Project Lecturer and Topic Coordinator at Flinders). Online: Thad Rainbird (Flinders student).<\/figcaption><\/figure>\n

Bryant has enjoyed working with the client, researching the Swedish market and putting everything she\u2019s learned at university into practise. With aspirations to be a marketing consultant some day, she credits the course with pushing her to step outside of her comfort zone \u2013 like speaking in public.<\/p>\n

Industry projects enable students to work on real business projects with the university\u2019s impressive range of industry partners. They learn how to pitch ideas and recommendations to clients, develop their consulting and project management skills, and can build their professional network – all of which can add immense value to their CV and employability. It also helps them to build confidence in a business setting. \u201cThis Industry Project has prepared me so well for the real world,\u201d says Bryant. \u201cWorking closely with the different marketing executives, and a client\u2026 it\u2019s really helped.\u201d<\/p>\n

Stepping outside of campus and into a real-world project has brought meaning to the business theory Bryant has come to know so well. While she\u2019s enjoying her time at university for the moment, she feels content in the knowledge that she\u2019s on the right path to achieving her long-term goals.<\/p>\n

\u201cI feel like I\u2019m being a bit fearless right now,\u201d she says. \u201cThis project pushes you out of your comfort zone so much, and it\u2019s great to kind of be pushed – maybe kicking and screaming a little bit – but it\u2019s been really wonderful to learn that I can do anything that I put my mind to.\u201d<\/p>\n

 <\/p>\n

Find your Fearless. <\/em><\/strong>Study Business.<\/em><\/strong><\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"

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