The Australian Science Media Centre is offering media training for Flinders University researchers via a special web conference on Thursday 30 November.

The webinar, from 10am-12.30pm, will be led by Dr Joseph Milton, Senior Media Officer at Australian Science Media Centre (AusSMC), and will enable researchers to understand the media, how it works, what it wants and how to increase media interest in, and coverage of, your research.

Dr Milton will be joined by Karen Ashford, Director of Media and Communications at Flinders University, other journalists and Flinders researchers Professor Corey Bradshaw and Dr Romain Fathi to present a session which will benefit researchers from all disciplines – not just those in science.

Topics covered in this session will include:

· What can we learn from journalists when we’re telling the stories of research?

· Why is communicating research via the news media important?

· The mainstream media – what is it anyway?

· How to tell your story in an engaging, conversational way

· The media landscape: an industry on the ropes – how has news changed and what does that mean for researchers?

· How (and why) news stories are structured

· Dumbing it down…or making it accessible?

Flinders University participants can enrol to be part of this AusSMC media training webinar here.