With a new brand campaign in full swing, Chief Marketing Officer Bev Bury gives us the inside scoop on how her team is championing the Flinders brand now and into the future. Plus, where we’ll find her grabbing a coffee on campus and where we’ll (likely not) find her escaping the rat race on a family camping trip.
What is your role here at Flinders?
I’m the Chief Marketing Officer, which means I get to champion our incredible brand in a whole myriad of ways. Our goal is to always have a strong presence in market with the objective of increasing applications and, ultimately, enrolments!
How did you get into this work?
I’ve always been drawn to the power of ideas and storytelling. Marketing is the perfect playground for both. I started out in agency world in London, and over time (and a small move from London to Darwin!) found myself leading teams that build not just campaigns but have a positive impact on communities. Flinders was a natural fit.
As a marketer, what do you think is Flinders’ point of difference?
We’re not afraid to challenge the status quo and we’re a bit rebellious. We’re also deeply connected to our industry and broader community and we’re always asking “what’s next?”. I think that restless energy and momentum is our edge. Oh, and we have the BEST marketing and student recruitment team that always go above and beyond.
What is your team working on currently? Any new, exciting campaigns in the pipeline?
Absolutely! We’re in full swing on a new brand campaign that’s all about amplifying what makes Flinders extraordinary. We’re also improving the website, building momentum with Flinders Online, and fine-tuning what we call our “always-on excellence” – the behind-the-scenes magic that keeps applications and conversions humming. If it’s delivering growth, we’re into it!
Where would we find you grabbing a coffee or lunch on campus?
If I’m not in a meeting, you’ll probably find me at Local Brew grabbing a coffee or a salmon bagel (yum!). And if it’s lunch with the team, we love a good wander down to the Tav on a Friday. The walk back up the hill (we are based in the Sir Eric Neale building) helps us walk off those burgers!
Tell us about your ideal weekend
Out in the middle of nowhere, camping with my family. No reception, no rush, just fresh air and adventure. I love going full speed during the week and fully switching off in nature on the weekend. Throw in a good book and a glass of red, and life is good!