
In this month’s newsletter, we would like to introduce PhD graduate, Uelen Oliveira from the College of Business, Government and Law.
Uelen’s recently submitted thesis, “Supply Chain Transformation – Enhancing supply chain sustainability performance through the S&OP process” received outstanding results from the examiners.
We asked Uelen to share what led her to a PhD and why it is important, the most enjoyable and hardest parts of a PhD journey and what the future holds.
What was your research about?
My research explored how integrating Sales and Operations Planning (S&OP) with sustainability strategies can enhance supply chain performance and overall business planning, helping companies achieve economic, environmental, and social goals. By developing a Sustainable S&OP framework (SS&OP), it offers practical solutions for building resilient, responsible operations that align with the United Nations’ Sustainable Development Goals.
What was the topic of your PhD and why was it important to you?
The topic of my PhD was integrating Sales and Operations Planning (S&OP) with sustainability strategies to enhance supply chain performance. This research was important to me because I believe that businesses play a crucial role in driving positive change for the environment and society.
Tell us about your research
My research explored how integrating Sales and Operations Planning (S&OP) with sustainability strategies can drive better supply chain performance and business planning. I interviewed 20 senior leaders from companies around the world, particularly in the beauty and personal care sector, to understand how they manage the S&OP and also balance economic, environmental, and social goals. This led to the development of a Sustainable S&OP (SS&OP) framework, which highlights how companies can use principles like integrated decision-making and effective stakeholder engagement to build more resilient and responsible supply chains. The framework also aligns with the United Nations’ Sustainable Development Goals, offering a practical path for businesses to thrive sustainably.
Tell us about yourself
Seven and a half years ago, I arrived in Australia with a simple dream: to learn English and explore new horizons. Little did I know that this journey would lead me to call Australia home and complete a PhD.
I’m a dedicated professional with a background in supply chain management and business planning, currently holding a Director role in the industry. My passion lies in finding innovative ways to make businesses more sustainable and efficient, blending strategy with a vision for a better future.
Outside of work and research, I love staying connected with nature, keeping active, and finding joy in life’s simple pleasures. Whether it’s trying new things, having fun, or spending time with friends, I’m always seeking experiences that broaden my perspective. Pursuing a PhD was a way for me to challenge myself and push the boundaries of what’s possible, driven by the goal of finding practical ways to make businesses more efficient and sustainable.
What led you to undertake a PhD? What inspired or motivated you?
I was driven by a passion for understanding how businesses can operate more sustainably while still achieving growth and efficiency. My background in supply chain management and business planning made me aware of the critical need for integrating sustainability into these processes. I wanted to contribute meaningful research that could offer practical solutions to this challenge, and the opportunity to explore this intersection at a deeper level through a PhD was a perfect fit
What was been one of the most enjoyable parts of the journey?
One of the most enjoyable parts of the journey was connecting with senior leaders from around the world during my interviews. It was inspiring to hear their diverse perspectives and learn how different companies approach sustainability challenges. It gave me a unique opportunity to see firsthand how theory translates into real-world practices, and I found the process of building those connections and gathering insights incredibly rewarding.
What was been one of the hardest parts of the journey?
One of the hardest parts of the journey was balancing my full-time job in the industry with the demands of the PhD. Managing the rigorous demands of research while staying focused and motivated over the long period was challenging, especially when working 12-hour days, including weekends and public holidays. Diving deep into complex theories and data, and ensuring every detail aligned perfectly, required immense dedication and perseverance. There were times when managing setbacks or unexpected challenges, like refining the research framework or rethinking my approach, felt overwhelming. However, those difficult moments taught me resilience and pushed me to grow both academically and personally.
What was highlight of your student life at Flinders?
A standout moment during my time at Flinders was when I was offered the opportunity to upgrade from a Master’s to a PhD during my Confirmation of Candidature milestone. It was an unexpected recognition of my work, and it motivated me to take on the challenge of pursuing a more in-depth research project. Additionally, presenting my research at the ANZAM (Australia and New Zealand Academy of Management) conference was a major highlight. It allowed me to showcase my findings to a wider academic audience, receive valuable feedback, and engage with experts in my field, which further enriched my research journey.
How did your supervisors support you during your candidature?
My supervisors were very supportive throughout my PhD journey. They provided valuable guidance, constructive feedback challenging me to think critically and push the boundaries of my research. They were patient and understanding, especially knowing that I had to balance a demanding full-time job with my PhD. Their encouragement and flexibility allowed me to navigate the challenges and stay motivated, even during the most demanding periods.
How did you overcome any challenges of doing a PhD?
Overcoming the challenges of a PhD required a blend of resilience, careful planning, and self-care. Balancing a demanding full-time job with my research meant managing my time meticulously, often working long hours, weekends, and public holidays. Staying organized was essential—I kept a clear plan and set timelines that allowed me to track progress and maintain motivation. Seeing those small accomplishments along the way really kept me going.
It was also important to listen to my body. When I was exhausted, I knew it was time to shut down and reset for another day. Staying connected with nature and spending time with friends gave me some much-needed downtime, helping me recharge. And holidays back home in Brazil with family were a real boost, giving me the energy to keep pushing forward.
What advice would you give to those who are about to undertake a PhD?
My advice for anyone starting a PhD is to plan meticulously, stay organized, and be patient with yourself. Break your work into manageable parts, set clear goals, and celebrate the small wins along the way. It’s a marathon, not a sprint, so find ways to keep your motivation high, whether that’s through seeing your progress, staying connected with supportive friends and family, or taking time off to recharge when needed. Listen to your body and mind—when you need a break, take it. Most importantly, embrace the journey; there will be challenges, but they will make the final achievement even more rewarding.
How has your PhD influenced your future career? Where do you see your career heading in the future?
My PhD has added to an already solid career, deepening my expertise and helping me become a specialist in business planning through S&OP and supply chain transformation with a strong focus on sustainability. It has strengthened my ability to integrate sustainable practices into core business strategies, driving effective change. Looking ahead, I aim to lead major transformations, not just in ways of working, but in how businesses can operate more sustainably and efficiently, setting new standards for responsible growth and innovation.
How has your PhD helped you in the role you are in now?
My PhD played a big role in boosting my strategic thinking and problem-solving skills, which are essential in my current role. The research skills I developed have helped me approach complex challenges with a more analytical and data-driven mindset, making me a more effective leader in driving business transformation initiatives. Additionally, the experience has sharpened my ability to think faster while remaining process-driven, allowing me to adapt and respond quickly to changing situations. Altogether, these skills have enabled me to effectively lead S&OP transformation within my organization, managing diverse cultures and navigating the complexities of our global business operations.
What have you been doing since you completed?
Since completing my PhD, I’ve been enjoying some downtime, reconnecting with friends and family, and engaging in activities I couldn’t fully pursue during my studies. Professionally, I’ve been traveling across the globe, implementing S&OP strategies within my organization, and participating in summits as a panellist, sharing insights on supply chain and sustainability integration.
Have you published anything?
I have not yet published any articles or papers, but I am planning to share my research findings in relevant academic journals and industry platforms in the near future.