Universities Australia launched its public awareness campaign that builds on last year’s successful Smartest Investment campaign.

Aimed at both the public and policy makers, it includes digital and social media elements, online, outdoor, print (national and regional) and television advertising.

The theme of the campaign is “Keep it Clever” so Australia “doesn’t get left behind” and is illustrated with a creative concept that utilises original animation and music.

The campaign went active on Wednesday, 2 April 2014.  More detail is available at  www.keepitclever.com.au.