Factoring humanness into new technology

Leading anthropologist Professor Genevieve Bell will present a seminar later this month at Flinders Victoria Square on what it means to be human in a data-driven economy.

Her presentation, “Insights from the edge”, will be hosted by Flinders’ New Venture Institute on Tuesday 28 November 2017.

Professor Bell will share the latest thinking on customer experience from Intel’s global research lab and the Australian National University, where she has recently been appointed as head of the 3A Institute.

A senior fellow at Intel, anthropologist and researcher with more than 15 years of experience driving innovation in the high-tech industry, Professor Bell’s talk will also explore how data science, design thinking and ethnography can help drive user-experience.

Professor Bell’s work has fundamentally altered the way Intel envisions its future products so that they are centered on people’s needs rather than simply silicon capabilities.

Professor Bell has a swag of accolades to her name, as one of Fast Company‘s inaugural ‘100 Most Creative People in Business’ in 2010, having been inducted into the Women in Technology International Hall of Fame in 2012, and having received the 2013 Woman of Vision for Leadership Award by the Anita Borg Institute.

She is widely published, and holds 13 patents.

For more information or to book tickets to the seminar, please visit the event webpage.

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