Understanding Generation G

Move over Gen Y, here comes Generation Global. For Generation G, borders are no barrier. One journey is rarely completed without another already planned. The world is an open map where they can park their bag in any new location. Generation G is receptive to challenges, fights causes, protects the environment and humanity.

On Friday, 7 March, Rob Lawrence from Prospect Marketing & Research will explain the results of a new study into the unique needs, expectations, perceptions, fears and aspirations of the new generation. The results will affect the way your institution works and engages with this new world order.

The seminar, Understanding Generation G: How your institution can meet their expectations, will be held in the Mitchell Building at the University of Adelaide and is presented by the International Education Association of Australia.

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