The Line’s “Comfort Zone” campaign helps young Aussies play their way to understanding and setting healthy boundaries in relationships, making respect and consent feel normal and approachable.
A new campaign called “Comfort Zone” has launched across Australia to support young people in building healthy and respectful relationships. An initiative of The Line, Our Watch’s long-term project, “Comfort Zone” is designed to help young Australians aged 14-20 understand what is and isn’t okay when it comes to sex, dating, and relationships.
The campaign, which began on Tuesday, 3 June and runs until Sunday, 31 August 2025, is hitting all the major social media channels including TikTok, Snapchat, Instagram, YouTube, and Facebook.
What is the “Comfort Zone” Campaign?
At its heart, “Comfort Zone” features an interactive game that uses real-life, relatable prompts to help young people explore and communicate their boundaries.
I decided to try the interactive game myself. It’s a simple, effective tool. The game presents you with common scenarios like public displays of affection or sharing passwords and asks you to reflect on how comfortable you are with them. After you’ve decided on your comfort level, it provides clear examples of what is ‘okay’ (respecting someone’s choice) and ‘not okay’ (guilt-tripping or going behind their back) in that situation.
While I’m obviously not the target audience, the experience reinforced that relationship boundary setting is a skill that applies across our entire lives. However, those early years of dating and building relationships (including family and friends) are often when these conversations are the most difficult and the most critical.
The campaign is fronted by a diverse group of influencers who model honest conversations about respect and boundaries, including:
- TikTok creators Taz & Alessia
- AFL teammates Jake Soligo and Josh Rachele
- Heartbreak High stars Sherry-Lee Watson and Bryn Chapman Parish
Why Is This Campaign So Crucial?
The “Comfort Zone” initiative is shaped by recent Australian research that shows a critical gap between what young people know in theory and what they feel confident doing in practice.
Key Findings from 2025 Research:
- While most young people say they understand healthy boundaries, over a quarter mistake controlling behaviours as healthy.
- 31% of young people identified ‘I have a right to know where my partner is most of the time’ as a healthy relationship behaviour.
- 29% thought ‘forcing physical touch out of love’ was a healthy boundary.
- Only 29% of young people feel completely confident communicating their boundaries.
- Just 22% feel completely confident knowing what to do when they feel uncomfortable or disrespected in a relationship.
These statistics highlight the urgent need to provide young people with the tools and language to navigate relationships safely and confidently.
Campaign Objectives
The campaign aims to achieve three key outcomes:
- Improve young people’s understanding of the importance of healthy boundaries.
- Enhance their ability to distinguish between healthy boundaries and controlling behaviours.
- Increase their confidence to communicate boundaries and challenge controlling behaviours.
Building on a History of Impact
“The Line” is a long-term social marketing initiative that has been running for many years. An evaluation of its earlier “You Can’t Undo Violence” campaign showed that these efforts can create significant positive shifts in attitude over time.
Comparing data from 2015 to 2017, the evaluation found promising trends:
- The belief among young people that males should be the head of the household decreased from 24% to 20%.
- The proportion of young people who believe screaming at someone or saying hurtful things is a form of violence rose from 58% to 64%.
However, the evaluation also highlighted concerning attitudes that persist, such as the 1 in 5 young people (20%) who believe jealousy is a sign of love, demonstrating the need for ongoing work in this space.
How You Can Get Involved
Stakeholders and community members are encouraged to support the campaign:
- Follow and Engage Online: Encourage young people to follow The Line’s social media channels to engage with the campaign directly:
- Share Campaign Materials: If you have a network you think might benefit from this campaign, download the stakeholder pack which will explain the campaign and provide links to posters, prompt cards & ready-made social media posts you can use.
For more information, resources, and to play the interactive game, visit the official campaign page: theline.org.au/ComfortZone. Note also their ‘Help and Support‘ page with key sex, dating, relationship, online safety, mental health and legal support services.